While the
porn industry suffers from the same recessionary trends impacting the rest of the country, many porn companies who once could count on easy profits are having a tough time. Sales are down, and customers are turning to free content available online.
Some argue that this downturn will result in a return to quality in porn. Customers can get junky content for free online, so why would they pay for it? Instead, producers will need to present a product worth paying for. I've argued that women in particular understand this market for quality content. Supporting this claim, Good Releasing, sister to novelty toy company Good Vibrations (started in the 1970s and oriented towards female consumers), has announced a three new video production lines: Reel Queer Productions, HeartCore Productions and the PleasureEd Series.
According to Good Vibrations COO Jackie Strano, Good Releasing will feature quality content and leverage the expertise of legend Carol Queen, PhD. According to Strano:
“Good Releasing's titles showcase authentic and hot adult entertainment full of helpful information, lustful and unabashed sexualities, unapologetic desire, genuine pleasure, and screen burning chemistry.”
She added:
"Our films will offer viewers’ a unique selection of wide-ranging topics that provide open-minded information for a diverse audience, with special emphasis placed on mutual respect, enthusiastic participation and pleasure.”
I wouldn't be surprised if we saw more women using the economic downtown as an opportunity to launch new ventures and introduce novel, high-quality content to the market. Now's a great time to get started.